PHA Media wins makes up about dating app Happn and bluetooth tracking device Chipolo

PHA Media wins makes up about dating app Happn and bluetooth tracking device Chipolo

December 21, 2014 by John Harrington

PHA Media has guaranteed PR records with two more technology companies: French ‘hyperlocal’ dating app Happn and Slovenia-based tracking that is bluetooth company Chipolo.

Happn, which recently announced its millionth individual globally and has over 100,000 people in London alone, allows users to look at the pages of people that came within 250m of these.

“PHA are going to be in charge of positioning Happn as being a player that is key the British online dating sites market, in addition to raising its profile because the more romantic, real-world option to competitors,” the agency stated.

Marie Cosnard, mind of communications at Happn, stated: “we have been really lucky having a great reaction in the united kingdom thus far, but wished to increase our presence and had been seeking someone which could assist us seize control of our image throughout the pond. We had been actually impressed by PHA’s passion and imaginative flair, as they are getting excited about some exciting promotions within the brand New 12 months.”

Nick Braund, who heads up the tech & Innovation group at PHA, stated: ” The dating world has been revolutionised because of the quick development of apps, but Happn’s proposition keeps the electronic to a small making sure that individuals will enjoy real-world connections. It’s a model that is great one we’re confident continues to capture hearts throughout the nation.”

PHA’s other brand new customer, Chipolo, is reported to be the initial bluetooth monitoring unit company located in Europe. It really is attempting to sell its services and products around the world after recently raising $290,000 (ВЈ۱۸۵,۶۰۰) in crowdfunding, 12 times the initial target.

Tadej Jevsevar, VP of product product sales for Chipolo, stated: “We think that the united kingdom marketplace is incredibly important for Chipolo. We should function as the market leaders for bluetooth monitoring devices with your innovative product that is new. We’re the only real providers with this technology within Europe and would like to assist the Uk public never ever lose anything once again.”We made a decision to make use of PHA Media because of their great a few ideas and traditional customer and technology contacts, assisting to place us within the minds and media of men and women through the UK.”

Braund said: “Wearable technology the most exciting areas within the news today and we’re happy to be dealing with Chipolo to create their item towards the UK. Just about everyone has skilled the dread of losing a valuable product and we realize that Chipolo can stop anybody having this fear again.

“this might be another fantastic addition to our growing technology clientele, working and generating quality coverage with a number of world’s many revolutionary businesses to distribute and share their message.”

Earlier in the day this year PHA hired head that is former of news for Telegraph Media Group, Tim Jotischky.

Pics and talk data are hackable on apps like Tinder and Grindr

(Image: Splash News/Corbis)

Dating is about trading information to locate a match. However if you’ve ever used Tinder, Grindr or any popular relationship software, your individual information might have gone further than you’d like.

A new research suggests that beetalk it is possible to hack into popular dating apps like Tinder and Grindr to show e-mail details, profile photos and personal communications.

Raymond Choo, an information protection specialist in the University of Southern Australia in Adelaide, along with his colleagues created profiles that are fake eight of the most extremely popular dating apps within the Bing Enjoy store. Then they attempted to have the information, now supposedly personal, straight straight back away from a Samsung Galaxy S3 phone by recording system traffic and trawling the app’s directory that is private.

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The group discovered that most of the apps had safety flaws that left them susceptible to strike. On Tinder – the popular swipe-right-or-left app by having a reported 50 million users – these people were in a position to pull up pictures out of all the profiles that the individual had seen, and records of whether they had matched. They even discovered the user’s Facebook token, a sequence of figures and letters that may allow them to determine and access that person’s account.

As well as on homosexual hook-up application Grindr, the group been able to access a wealth of information about people who the users had checked call at the application, including their date of delivery, their distance through the individual on last watching, and a database of sent and received messages that are chat. The researchers could also uncover the user’s email address.

New Scientist have not yet received a response to needs for remark from Tinder or Grindr.

Attractive to strike

The outcomes declare that users have to be careful when apps that are picking says Choo. He and their peers additionally suggest that app-builders start thinking about incorporating security that is extra as an example, by encrypting sensitive and painful information saved on cellular devices, or adding methods to identify the poor storage space of these information.

“Mobile products are a stylish assault vector which can be exploited, because so many of us get one or maybe more such devices with us around most of the time and the unit is able to see and hear things all around us,” he says. “In reality, our mobile phones and apps will likely learn more about us than our partners do.”

This isn’t Tinder’s first security scare, regardless of the sensitiveness of this information it handles. In 2013, a various group discovered that the app might be hacked to show a user’s latitude and longitude.

Choo along with his team genuinely believe that information could be useful in actually a courtroom, either by permitting prosecutors to reconstruct the occasions before a criminal activity or by helping defendants help their alibi.